Your logo is often the first impression that the world has of your company or event. Corporate logos are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy and any special event produced.
We can assist our clients build identity systems that work efficiently for their business. Our experience in corporate identity, event recognition, rebranding, and brand extensions have helped our clients reposition and/or clinch their business stronghold in the market. Whether the logo is for a one-off event, annual occurrence, business or non-profit, we can help you “brand” your intellectual property.
The first step in the logo design process involves a discussion with the client about the goals and visual aesthetics. Its then followed with the research and development stage. This is followed by the production of drafts, and lastly refinement and brand identity development resulting in a new logo design.
Jam represents over 20 event properties and we love the logo design of each and every one we created for each event. Each one is unique, relevant and special. There is a story behind each one. Visit our Events tab to see our various designs.